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EV Myth-Busting Tips

The migration to electric technology is well underway, with Canada targeting a 10% share for EVs by 2025, 40% by 2030 and 100% by 2040. There is huge private and public sector momentum to establish a charging infrastructure that can support these top-priority goals.

According to a January, 2021 KPMG survey, 7 of 10 Canadians planning to acquire a new vehicle within five years were likely to buy a hybrid or pure EV.

While many early adopters ‘sell’ themselves on EV technology and the brand/model they want, mainstream EV prospects may be more skeptical and unsure or nervous about making the leap.

The following myth busters will help you:

  • Educate your customers about the benefits and cost-of-ownership implications of EVs.
  • Alleviate your customers’ EV fears and anxieties by dispersing erroneous EV-related beliefs.
  • Build customer confidence in EV technology.
  • The EV6 AWD is quicker than our twin-turbo V6 Stinger as there is no engine to rev-up to achieve maximum power.
  • An EV delivers maximum torque as soon as the motor receives voltage.
  • Kia’s EV6 GT produces 577hp and 546 lb-ft. of torque, accelerating from 0-60mph in just 3.4 seconds! In comparison, a 2022 Dodge Challenger SRT Hellcat (717hp 656 lb-ft. of torque) accelerates from 0-60mph in 3.7 seconds.
  • Kia EVs currently offer a range of up to 499 km in a single charge. This is impressive, especially since most people do not drive more than 50 km per day.
  • The EV6 Long-Range RWD model has the 499km rating (441km in AWD form).
  • As of 2022, there were more than 15,000 public charging ports in Canada. This number is quickly growing:
    • The Federal government has promised $700M to build another 50,000 charge stations across Canada.
    • In Ontario, Hydro One has announced they will be installing sixty-nine 150kW DC fast chargers.
  • Oil companies and other organizations are rapidly adding new charge stations:
    • Petro-Canada appears to be leading the way, having already installed DC fast chargers every 250 km (or less) from Halifax to Victoria.
  • Charging centre locations are embedded in an EV’s navigation system, making it quick and easy to find the nearest one.
  • Many EV owners rely on user-friendly apps to quickly access location details. These include Google Maps, ChargePoint, PlugShare and ChargeHub.
  • Unfortunately, 30% of Canadians believe this myth.
  • All Kia EVs can be recharged up to 80% in one hour (or less) using a 50-kilowatt DC (Level 3) charging station.
  • By 2022, DC fast chargers accounted for 20% of all chargers in Canada. This number is increasing rapidly
    • Public DC fast chargers can be found at independent and provincial gas stations, and at some stores such as Canadian Tire … this is only the beginning!
  • At home, using a 240-volt charger, the battery can be replenished overnight when electricity costs are at their lowest.
    • An OEM-supplied 120-volt charger may be sufficient if the vehicle won’t be driven for awhile … keep in mind that not all vehicles are driven on a daily basis!  
  • Unfortunately, this too is false belief held by 30% of Canadians.
  • The reality is that almost anyone can install a charger into their home, however costs will vary based on the age of the home and the distance between the electrical panel and charger location.
  • As of 2022, approximately 70% of charging was done at home.
  • There is a steady increase in the number of multi-unit residential buildings providing dedicated EV charging parking spots for low monthly fees … much less than the cost of filling up a gas tank!
  • According to data published by Natural Resources Canada (NRCAN) in 2022, the cost of EV ownership is significantly lower:
    • The NRCAN website is a great resource/website to visit with your customer … you can compare annual Kia ICE fuelling costs with Kia EV charging costs!
  • Over five years of ownership, the cost to fuel a Soul ICE would be $17,775 (with gas prices @ $2.25/L), significantly higher than the $2,670 cost to charge a Soul EV:
    • That’s a savings of $15,105 in just five years … now add on federal and provincial government incentives that can add up to $13,000 or more … bringing total to close to $30,000.
    • When EV ownership costs are top-of-mind, refer customers to appropriate government EV incentive websites.