Purchase Journey Steps

Dealership Orientation

A dealership orientation adds value and provides a relaxed transition from test drive to sales desk.

Satisfaction Drivers

Positivity

Friendliness

Team Synergy

On This Page

What Our Customers Expect

  • To be valued and appreciated.
  • My dealership places high priority on customer satisfaction.
  • An opportunity to meet and chat with friendly dealership personnel.
  • Information about services and ongoing support.

The Kia Way

In-Dealer
In-Dealer
  • Point out location and ease of dropping off their Kia for service.
  • Introduce customer to the Service Manager and a Service Advisor.
  • If available for customer/public use, point out dealership’s EV charging station.
  • Point out location and ease of dropping off their Kia for service.
  • Emphasize that the dealership works as a team to exceed customer expectations.
  • Introduce customer to the Service Manager and a Service Advisor.
  • Explain hours of operation, appointment booking, etc.
  • If available for customer/public use, point out dealership’s EV charging station.
  • Point out amenities in Customer Lounge.
  • Offer customer more refreshments, if available.
  • Introduce customer to other dealership staff/managers.

Convey commitment to complete satisfaction …

Conversation Drivers

Convey commitment to complete satisfaction …

Conversation Drivers