Purchase Journey Steps
Overview
Buying a new car is a big purchase that few people undertake lightly. Yet many will visit only one, maybe two, dealerships before buying one!
This speaks volumes about how dramatically our business is impacted by the abundance of vehicle information consumers can access any time, from virtually anywhere.
Two-thirds of Kia buyers know what
they want before contacting a dealership.
90% of those buy what they originally wanted.
There’s No Going Back
Automotive e-commerce has come a long way, and continues to evolve beyond customers expanding their knowledge, configuring and/or selling themselves on a particular vehicle. Many are now completing key purchase steps online.
Our biggest challenge is the seamless transitioning of customers between online activity and the physical showroom. Eliminating the need for digitally-engaged customers to restate needs and expectations is key to delivering a more satisfying, streamlined buying experience.
People Buy From People They Trust
It’s an old adage but as true today as ever! And it’s safe to say many prospective car buyers are assessing you and your dealership before making contact.
Many rely on online sources to help decide if you’re someone they can trust. They’re reading customer reviews, YouTube posts, your website, Kia.ca and other social media platforms.
How does your social media look through the eyes of a prospective customer? Against other sales professionals you respect?
Keys To Your Future Success
What does it take to succeed in Kia’s new reality?
- Electric Vehicle subject matter expertise – on Kia’s growing hybrid and EV line-up, competitive products, charging options, etc.
- Ability and willingness to adapt to changing customer expectations.
- Commitment to professional growth and development.
- Investment in your career and tools of your profession.