Priority-Based Presentation

Linking vehicle features to customer needs and lifestyle helps distinguish Kia from the competition.

What Our Customers Expect

A thorough and enthusiastic vehicle presentation.
To be shown vehicle features that fulfill my needs and priorities.
Ability and encouragement to ask questions.
Honest and respectful answers to my questions about how Kia vehicles compare to the competition.

In-Dealer

Use a logical walk-around flow to present vehicle.
Use the Tell-Show Approach for vehicle operations.
Use Feature-Function-Benefit to address buyer motivations.
Focus on features that appeal most to customer.
Monitor customer’s facial expressions and body language for signs of understanding and buy-in.
Make competitive comparisons when presenting Kia advantages.
Be respectful of customer’s time limitations.
If applicable, explain Kia Connect.
Point out unique EV-related Kia Connect benefits.
Introduce and explain Kia Warranty.
Explain longer warranty coverage for EV/hybrid components.

Online

Choose a common platform to perform a virtual walk around.
Alternatively, share a pre-recorded walk-around video.
Leverage videos to demonstrate features and competitive advantages.
Encourage customer to ask questions.
Focus on features that align with customer’s priorities and lifestyle considerations.
Find best practices for virtual meetings here.

Ensure you understand customer needs …

Does this meet your expectations for _______?

Does this model satisfy your need for ________?

Do you feel the available cargo space is adequate?

How does our Kia [model] compare to other vehicles on your list?