Purchase Journey Steps
Test Drive
A great test drive follows a route on which vehicle performance and advantages can be easily showcased.
Satisfaction Drivers
Awe-inspiring
Informative
Customization
On This Page
What Our Customers Expect
- To test drive a Kia model that has the features and options I’m most interested in.
- To experience first-hand the vehicle’s dynamic and operational features.
- To understand how safety and performance features can be adjusted to my liking.
- To validate my perceptions and confidence in my choice of vehicle.
The Kia Way
In-Dealer

In-Dealer

- When possible, test drive the model and trim level that most interests customer.
- Follow a pre-determined route which enables you to showcase vehicle performance.
- Demonstrate safety and comfort features including ability to adjust or disable.
- Upon return, park by the service department to prepare for Dealership Orientation.
- When possible, test drive the model and trim level that most interests customer.
- Always accompany customer unless otherwise authorized.
- Follow a pre-determined route which enables you to showcase vehicle performance.
- Drive first and explain what is going to be experienced before it happens.
- Demonstrate safety and comfort features including ability to adjust or disable.
- If applicable, explain Kia Connect.
- At change-over, ensure customer is properly positioned in driver seat and familiar with controls.
- Allow customer to fully experience vehicle performance. Only respond to specific questions.
- Upon return, park by the service department to prepare for Dealership Orientation.
- Explain location and ease of dropping off your Kia for service.
Encourage customer to share perceptions …
Conversation Drivers
What did you like best about the performance and road handling of this [model]?
Many people are wowed by this [model’s] rate of acceleration and regenerative braking feature. What are your thoughts? 

Did you find the controls easy to operate?
Does the charge station mapping alleviate your concerns about locating charging stations? 

What did you think of the _______ (specific customer want/need shared during Discovery)?
Did you find the dashboard easy to understand? 

Is there anything you’d like to see again?
Do you think this vehicle will meet your needs?
Have you considered adding any accessories?

Encourage customer to share perceptions …
Conversation Drivers
What did you like best about the performance and road handling of this [model]?
Many people are wowed by this [model’s] rate of acceleration and regenerative braking feature. What are your thoughts? 

Did you find the controls easy to operate?
Does the charge station mapping alleviate your concerns about locating charging stations? 

What did you think of the _______ (specific customer want/need shared during Discovery)?
Did you find the dashboard easy to understand? 

Is there anything you’d like to see again?
Do you think this vehicle will meet your needs?
Have you considered adding any accessories?
