Purchase Journey Steps

Test Drive

A great test drive follows a route on which vehicle performance and advantages can be easily showcased.

Satisfaction Drivers

Awe-inspiring

Informative

Customization

On This Page

What Our Customers Expect

  • To test drive a Kia model that has the features and options I’m most interested in.
  • To experience first-hand the vehicle’s dynamic and operational features.
  • To understand how safety and performance features can be adjusted to my liking.
  • To validate my perceptions and confidence in my choice of vehicle.

The Kia Way

In-Dealer
In-Dealer
  • When possible, test drive the model and trim level that most interests customer.
  • Follow a pre-determined route which enables you to showcase vehicle performance.
  • Demonstrate safety and comfort features including ability to adjust or disable.
  • Upon return, park by the service department to prepare for Dealership Orientation.
  • When possible, test drive the model and trim level that most interests customer.
  • Always accompany customer unless otherwise authorized.
  • Follow a pre-determined route which enables you to showcase vehicle performance.
  • Drive first and explain what is going to be experienced before it happens.
  • Demonstrate safety and comfort features including ability to adjust or disable.
  • If applicable, explain Kia Connect.
  • At change-over, ensure customer is properly positioned in driver seat and familiar with controls.
  • Allow customer to fully experience vehicle performance. Only respond to specific questions.
  • Upon return, park by the service department to prepare for Dealership Orientation.
  • Explain location and ease of dropping off your Kia for service.

Encourage customer to share perceptions …

Conversation Drivers

Encourage customer to share perceptions …

Conversation Drivers